LMS Content Marketing Tips To Maintain A Favorable Online Reputation
Content marketing gives you the opportunity to build a rapport with your target audience and establish yourself as an eLearning industry thought leader. But merely posting an article from time to time or reaching out on social media won’t maintain the momentum. This is why you must create an ongoing promotional strategy that offers the complete package. Below are 8 LMS content marketing tips to enhance, monitor, and maintain a favorable online reputation.
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List Of LMS Content Marketing Tips That Work
Yes, you got that right: content marketing works. However, it might take up to six months to see substantial results in your website traffic. The more effort you put into your content marketing strategy, production, and promotion, the more content marketing ROI you will notice. And, fingers crossed, earlier than expected.
Let’s look at this checklist and see how these LMS content marketing tips can make your website more profitable.
1. Publish Value-Added Articles
The mistake that many LMS marketers make is publishing long sales pitches instead of value-added articles. Online guides let readers know that your LMS organization cares about building a relationship with its customers. That you’re willing to go the extra mile to offer helpful tips and advice even if it doesn’t lead to an immediate sale. Thus, they are more likely to purchase your product when it’s time to invest in a new LMS instead of going with a rival company that doesn’t put as much time or effort into consumer education.
You can always join other major-league brands and publish your content on websites where eLearning buyers go to consume information. For example, eLearning Industry has 936K+ unique monthly readers. If you publish sponsored articles, you can leverage already built audiences to do your bidding.
2. Host Live Rapport-Building Marketing Events
Schedule regular live LMS promotional events that give users and prospects a chance to engage with your LMS brand directly. For example, ask questions about the latest version of your LMS οr explore the various pricing options you have to offer with an experienced rep. You can even use Facebook’s live video feature to host the event and create a companion group, thus giving participants the opportunity to address their concerns before, during, and after the live session. Don’t forget a Twitter hashtag that helps you keep all your communication in one place and monitor feedback.
3. Stay Active On Social Media But Don’t Overdo It
There’s a fine line between staying active on social media and annoying your target audience. For example, posting once an hour on Facebook or Twitter floods their feed, which may prompt them to unfollow or unfriend you. It’s best to moderate your posts and only include relevant information, such as daily tips or insights that help them make a better-informed buying decision or firsthand testimonials from satisfied users to instill confidence in potential buyers.
4. Launch A YouTube Channel That Features Tutorials And Demos
Many LMS organizations overlook YouTube and other video-sharing sites in their LMS content marketing strategies. However, these platforms give you the power to create more visual and interactive promotional tools. For instance, demo videos that show them how to use your LMS’s reporting features or tutorials that walk them through the setup and customization process. You can also upload presentations hosted by your top reps and in-house experts to humanize your organization.
To get some ideas, you can check out the YouTube channel of eLearning Industry—don’t forget to subscribe!
5. Start A “Tips And Tricks” Blog
Looking for some interesting topics to talk about?
Start a blog that features valuable tips, tricks, and techniques that readers can use to improve their online training programs. For example, insider secrets to improve the Return On Investment and employee productivity by switching to a new LMS. Namely, your LMS. They’re able to ask questions in the comments and you can give them a personalized response. This shows that your LMS organization values the customer experience. Blogs are also a great way to build a successful backlinking strategy. For instance, team up with other bloggers in similar niches to guest-post on their sites and expand your audience reach.
Don’t forget to go through the eLearning Industry blog and see what other established thought leaders and major brands share with the eLearning community.
6. Use Google Alerts To Monitor User Feedback
Content marketing also offers you the chance to handle negative publicity. Especially when you sign up for Google alerts to monitor feedback and then react accordingly. For instance, someone leaves a less-than-favorable review about your LMS. You automatically receive a Google alert based on the keyword or phrases you specified. This prompts you to do some more digging and discover that their issue stems from lack of product features. As such, you publish a blog or social media post to address the problem head-on and highlight your USPs. Particularly, the features that offer the best value for money.
7. Host Frequent Q&A Sessions
Q&A sessions allow interested leads to appease their concerns and clear up any confusions they have about your LMS product. You can either host live sessions via online discussions or social media sites, or invite participants to ask questions in advance and answer them via a recorded video or blog post. Q&A events boost your online reputation by maintaining full transparency with your audience, as well as going above and beyond to address personal inquiries that prevent prospects from making their purchase.
8. Pair It With A Consumer Online Training Program
Some prospects may need more information before making their final decision. In this case, a full-fledged consumer online training program can help them explore the features and benefits of your product, as well as the brand that stands behind it. This further enhances your online reputation and builds trust among qualified leads. You might consider an extended enterprise LMS that allows you to deploy online training resources to external partners, like potential customers looking for more information about intended use cases, features, and the cost of ongoing maintenance.
Summing Up
Your online reputation is a precious commodity that you need to cultivate and manage for your brand to thrive in the digital era. These LMS content marketing tips can not only help you expand your customer base but also improve loyalty and maintain a better relationship with current clients. There’s no time like the present to establish your expertise and set yourself apart from the competition. So, start implementing these LMS content marketing tips today to build trust and credibility with your target audience.
Another great way to build your online reputation is to stand out in the search results and target your niche audience. Pay-per-click marketing gives you the power to set your own spending caps and monitor your KPIs. Launch a PPC advertising campaign to get prominent placement in our online directory and gain more qualified leads.
