The learning experience begins and ends at the platform. Many LMS providers offer access to APIs, but many people don’t know what APIs are or what to do with them. So, instead, they go with the default interface, resulting in missed opportunities to connect with their learners effectively. What if organizations could completely control the learner experience in a perfectly branded environment?
In this session, you’ll learn:
- How YouTube is used within learning organizations
- How YouTube is used to train external stakeholders
- How to develop your channel brand
- Why and which YouTube analytics you should be monitoring
- How to grow a community on YouTube and engage that community to grow your channel
- How to plan successful videos
- How to test video titles and artwork
- Why YouTube can become a key channel for your learning organization
